Platinum Realty Moves to No. 1 Market Share Position in Kansas City

Platinum Realty Moves to No. 1 Market Share Position in Kansas City

The shifting landscape of real estate is prompting agents to migrate to Platinum Realty’s low transaction fee model, with the firm emerging as the preferred choice with its competitive compensation and high-quality services.

Kansas City, MO – Platinum Realty announced today that it has achieved number one market share among all residential brokerages in Kansas City with sales of 12,805 units and $3,822,587,000 in volume in the two-year period 4/1/21 – 3/31/23.

The company joined United Real Estate in 2022, now the sixth-largest brokerage operation in the U.S., and operates in seven major Midwest markets and five states with 2,300 agents. United’s service footprint in Kansas City includes Platinum Realty and United | Kansas City & Johnson County with 2,600 agents in total.

The achievement can be attributed to several key differentiators. The company’s commitment to providing exceptional value and a superior return on investment has been a driving force behind its success. Agents recognize the tangible value proposition offered by Platinum Realty, witnessing their money working for them rather than being spent on unnecessary overhead costs. By shifting the business model to a more lucrative model, United Real Estate companies, including Platinum Realty, are gaining thousands of agents here and across the country. Platinum has emerged as the leading brokerage due to its straightforward compensation plan and high-quality agent and client services.

“Unlike legacy brokerages who are burdened with high costs and overhead, Platinum Realty operates with extreme efficiency and effectiveness. Platinum has eliminated all high-cost, low-value expenses, things that agents just don’t need or use anymore, and converted the savings into more income for our agents. We deliver higher net earnings than other brokerages, and at our scale, we are able to provide an industry-best value proposition to our agents. The best part is that we do more for our agents so they can do more for their clients. The combination is the driving force behind Platinum Realty’s success and our ability to defy the adjusting market conditions,” stated Rick Haase, President of United Real Estate.

“By avoiding inefficient, built-in costs that other brokerages face, Platinum Realty provides 100% support, 100% training, and 100% commission to its agents, an unmatched value proposition that agents recognize and appreciate. This has been a key differentiator that has made us the market share leader,” stated Rob Hill, Director of Business Development.

Platinum Realty differentiates itself by leveraging its proprietary technology, BullseyeAgent Productivity Platform. The cloud-based technology increases productivity and allows agents to operate smarter and more efficiently.  The company continues to embrace the shifting market dynamics by expanding its training, education and development with United University – powered by a learning management system within its proprietary technology platform. The platform is a single hub for accessing education, marketing, productivity tools and all agent resources – on-demand from any device. These offerings significantly strengthen agents’ ability to outperform the adjusted market. By prioritizing sales skills development and keeping agents engaged and positioned for success, Platinum Realty ensures agents’ long-term profitability.

“Platinum Realty also benefits from the Midwest’s resilience in holding property values while other markets experience volatility. With a thriving economy, increased job growth, rising home starts and low inventory, the Midwest is well-positioned for the future. As the economy continues to improve and interest rates stabilize, we anticipate Platinum Realty’s continued growth, solidifying our leading market share position,” explained Shelby Austin, Director of Broker Services.

About Platinum Realty

Founded in 2005, Platinum Realty was conceived as a brokerage unlike any other – the name “Platinum” was chosen to reflect its quality and rarity. Designed by an agent for agents, Platinum Realty is a ten-time Inc. 5000 fastest-growing private U.S. company and is widely recognized by the media and real estate industry. It is the No 1. market share leader in Kansas City and one of the largest independent residential brokerages in the Midwest with 2,300 agents in twelve offices serving five states and seven major markets.

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 33 states with 148 offices and 18,500 agents. The company produced over 77,900 transactions and $27.9 billion in sales volume in 2022.


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