{Broker Best Practices}

Success Follows Training, Support and the Right Business Model

by Jameson Davis, RISMedia

Published April 2021 Real Estate Magazine


John and Jeff Finn
Brokers/Owners, United Real Estate | Richmond


Region served: Greater Richmond and Virginia Beach, Virginia
Years in real estate: John: 44; Jeff: 17
Number of offices: 2, with a third opening in September
Number of agents: 240

When did you join United Real Estate?

Jan. 20, 20215 was the day we signed our agreement with United Real Estate. At the time, our old firm had just six agents. Today, we have 240, which makes us the largest and fastest-growing brokerage office in Central Virginia.

Could you tell us more about the growth of your business since we last interviewed you in 2018?

Since we last spoke, we have added 100 more agents to our brokerage; we’ve started a title and escrow company; and we created an entity to provide our agents with cash management support services. 

What originally attracted you to United Real Estate’s brokerage offerings, and why was United the best fit for you?

In 2014, with our old firm, we had a lot of the problems that many real estate companies have today. Most notably, it was difficult for us to keep up with technology changes in the industry. By the time we had the funds to afford state-of-the-art technology, it was no longer state-of-the-art. United Real Estate was the perfect match for us because it solved this problem and got us to where we wanted to go. Our Agent & Broker Productivity Platform – Bullseye™ – is our proprietary, cloud-based technology tool that contains the programs and services our agents need to be successful.

As brothers, how do you work together to support and grow your business? 

Our strength as a team is that we are two vastly different personalities with different skill sets, but by growing up in the same house, we share the same faith and value systems. Our different strengths complement each other very well.

Tell us your story. You are the fourth generation in your family to be in the real estate business. 

In 1917, our great-grandfather sold five acres of his land to build the first African American school in the area. Grandpa was in the lumber business, and our dad was a contractor in Central Virginia. We like to say, “We have sawdust in our blood.”

How does United support you in your day-to-day operations and the evolution of your brokerage?

We don’t have to reinvent the wheel. They have great support staff in place for branding, website development, tech support, marketing, etc. They take care of all the little things, which is a big thing, and that allows us to go out and grow our business.

Is there anything else you can say about your personal philosophy for what makes a brokerage succeed?

Thanks to United Real Estate, we’re not only able to grow our business, but we’re also able to commit time to various charities in our community that we care so much about, which also aligns with United’s guiding principle of giving back. We come from a long line of family businesses, so we’ve learned to treat our agents and staff like family. Our success is a byproduct of that.

“We are so proud to have Jeff and John’s company inside the United Real Estate system. The exemplify what it means to build a strong and profitable family business by caring deeply for their agents’ success.

– RICK HAASE, President, United Real Estate

United Real Estate’s mission is to change the financial trajectory of their agents’ and brokers’ careers and sometimes their lives. How has this played out for you in the building of your brokerage?

Our agents get to keep 100% of their commission minus a small fee; the majority of their commission from a sale goes toward their net income. It’s not only the compensation model that is important, you also need to give them the tools and support to succeed. It comes down to training and support from broker to agent and from company to broker, and we get all of that by being with United. 

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a 100%/fee-based agent commission model. By leveraging the company’s proprietary Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United operates in 24 states with more than 100 offices and over 10,600 agents. 

About United Real Estate Group

United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan urban and rural markets. Utilizing the Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools producing a significant competitive advantage. The platform realizes a decade-long investment in virtual agent and brokerage technology services and is powered by a 1.8+ million listings data warehouse generating over 3 million monthly visitors and 30,000 leads per year. Together, the United Real Estate Group supports more than 600 offices and 14,500 real estate and auction professionals across four continents. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 650,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.

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