United® Real Estate Establishes Brand Presence in Maryland

Well-established real estate firm with over 40 agents joins United

November 8, 2016 (Dallas) –– United® Real Estate, a fast-growing urban-centric real estate and franchise organization, announces its newest office in Crofton, Maryland. With nearly 40 years of experience and a long history of success in the real estate industry, Richard and Brenda Rose, owners of United Real Estate – Home Source, are familiar with owning a franchise and an independent real estate office. The Roses know what it takes to succeed in the business. After opening with RE/MAX in 1984, they grew their office to nine locations and over 900 agents.

“With the real estate downturn, the existing franchise structure became unattractive and several necessary cuts depleted support for the broker owners,” said Richard Rose, owner of United Real Estate – Home Source. “I was searching for what felt right – a program that would provide support and attract the best agents. That’s what I found with United.” United Real Estate is dedicated to developing top-performing agents with its full-service, 100-percent commission business model and is changing the broker-agent relationship. United offers competitive solutions for all real estate agents with the latest training, marketing, technology and access to a large international referral network.

“I have researched many franchises over the years, but nothing caught my attention like United. I now have the opportunity to bring tools to my agents that will give them a competitive edge in the marketplace,” said Rose. “The independent offices that are offering 100-percent commissions do not offer comprehensive tools, custom websites and training at the same level as United. The United foundation, in only three years of franchising, has an excellent presence in our neighboring markets and shares the same goal of putting agents first. I’ve surrounded myself with top agents and United Real Estate will help me support them and grow their business. We are looking forward to experiencing all that United has to offer.”

United is known for putting their agents first by offering a free, fully functional website and advanced MLS search capabilities. Agents can eliminate programs they currently pay additional fees for – including websites, customer relationship management and marketing subscriptions. After joining United, agents will have access to training available around the clock, coaching, including Jumpstart, a program for new agents, and Accelerate, a program for agents ready to take their business to the next level.  

“United Real Estate – Home Source agents are among the most skilled and experienced in their market,” said President of United Real Estate, Peter Giese. “Richard and Brenda Rose’s philosophy is to have an approachable and hands-on management team, which aligns with United’s culture. Combining the experience of their agents with the modern suite of technology and marketing products United offers our agents, I have no doubt the office will exponentially grow in size and their agents will grow their incomes.”

 For more information about joining the United Real Estate – Home Source team, please visit JoinUnitedHomeSource.com.  

To learn more about United Real Estate’s franchise offering, visit GrowWithUnited.com.

A Closer Look at United Real Estate

United Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a “frontrunner” in the real estate industry in the 2013, “part of the next generation of real estate brokers” in 2014, as well as being listed in the “Power 200 Most Influential” in 2015 and 2016 by the Stefan Swanepoel TRENDS Report, United Real Estate has 50 offices and over 2,700 agents. Through a worldwide franchise solution, United continues to rapidly expand. Driven by an unwavering commitment to giving back, a pillar of United’s core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world’s leading autism science and advocacy organization, as United’s charity of choice.


Members of the media needing information on United Real Estate or our marketplace, contact
Public Relations Department – EMS@unitedrealestate.com


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