Key Takeaways:
· United Real Estate’s model prioritizes agent and broker financial success, offering a compensation structure that returns more income to stakeholders.
· Operational efficiencies and economies of scale have fueled United’s 727% growth over five years.
· United’s business support systems and tools are designed to empower agents and brokers with a rich, value-packed toolkit.
· President Rick Haase emphasizes a mission-driven approach, aligning every decision with the goal of improving agents’ and brokers’ financial trajectories.
Featured cover story by RISMedia: “Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation”
United Real Estate was recently spotlighted in Real Estate magazine by RISMedia in a cover story exploring how innovative brokerage models are reshaping the broker-agent relationship. The article highlights how United’s approach is not only redefining compensation but also creating long-term financial stability for agents, brokers, and partners.
United Real Estate President Rick Haase shared insights into the company’s mission-driven strategy. “Our mission to improve the financial trajectories of our agents’ and brokers’ careers and lives informs every operational decision we make—from the tools and services we provide to the compensation structure that puts more money back into the pockets of our agents, partners, and investors.”
United’s model is built on operational efficiency and scale. The company has achieved an impressive 727% growth over a five-year period, a testament to the appeal of its agent-centric approach. This growth is driven by brokerages and agents who are drawn to United’s unique value proposition.
“This is a very different company,” Haase noted. “Our agents and brokers benefit from a highly competitive compensation plan and a robust business toolkit to support their success. We believe we have a winning hand. Companies that only offer one part of that equation often face poor outcomes—as we’ve seen in the industry recently.”
Learn more about how United drives success: LINK
Frequently Asked Questions
1. What makes United Real Estate’s compensation model different from traditional brokerages?
United’s model is designed to maximize agent and owner-operator earnings by reducing overhead and redistributing more income back to stakeholders. It combines competitive commission splits with a low-fee structure and high-value support.
2. How does United support agents beyond compensation?
Agents benefit from a comprehensive suite of tools, technology, marketing resources, and business support systems that help them grow their businesses efficiently and effectively.
3. What does the 727% growth figure represent?
This figure reflects United Real Estate’s growth over a five-year period, driven by agent and brokerage adoption of its model. It underscores the scalability and appeal of United’s approach.
4. Who benefits from United’s business model?
Agents, brokers, investors, and strategic partners all benefit from United’s model, which is designed to create shared success and long-term financial stability.
5. How does United maintain its growth while offering more to agents?
Through operational efficiencies, centralized services, and economies of scale, United is able to reinvest in its people and platform while maintaining profitability and growth.