As part of the United National network, Virginia-based Pearson Smith Realty demonstrates how innovation and a values-driven culture can coexist, creating a blueprint for brokerages nationwide.
Key Points
- Agent-Centric Environment: Pearson Smith prioritizes collaboration and inclusivity, creating a culture where agents thrive.
- Robust Support Systems: From a comprehensive leads program to cutting-edge tools, the brokerage ensures agents have everything they need to succeed.
- Commitment to Education: By focusing on empowerment and professional development, Pearson Smith helps agents deliver exceptional client service.
- Balanced Growth: Their ability to scale while maintaining culture sets them apart in a competitive market.
RISMedia’s Broker Spotlight features Pearson Smith Realty and examines how the brokerage grew from 14 agents in 2014 to more than 1,100 today. A member of United’s national network since 2022, CEO Eric Pearson and Principal Broker Chris Boris share how they leveraged a winning combination of culture, education and United’s resources to generate $1 billion in annual sales.
At Pearson Smith, culture is No. 1. From monthly culture-building events to weekly Teamwork Tuesday meetings and lunch-and-learns, the brokerage fosters an environment where agents feel engaged, empowered and supported. This commitment has proven to be the ultimate retention strategy, turning agents into passionate advocates for the brokerage.
Agent productivity is also another cornerstone in their sustained growth. Known for its highly effective lead acquisition and education system that guides agents from novice to expert at lead conversion. Combined with 100% commission model, United’s proprietary Bullseye Agent Productivity Platform and a robust national referral network, Pearson Smith offers a value proposition that’s hard for competitors to match.
Explore the full Broker Spotlight by RISMedia: https://www.rismedia.com/2025/12/11/culturally-aligned-positioned-for-future-pearson-smith-realty/
FAQ
Q: Where is Pearson Smith Realty located?
A: Pearson Smith Realty is headquartered in Virginia, serving clients in Virginia, Maryland, West Virginia and Metro D.C.
Q: What makes Pearson Smith unique?
A: Their ability to scale while maintaining a strong, agent-focused culture sets them apart.
Q: How does Pearson Smith support its agents?
A: Through robust lead programs, advanced technology tools and ongoing education initiatives.
Q: Is Pearson Smith part of a larger network?
A: Yes, Pearson Smith is aligned with United Real Estate, leveraging national resources while maintaining local culture.
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 35 states with 170 offices and more than 22,000 agents. The company produced over 73,000 transactions and $26.3 billion in sales volume in 2024. For more information, visit our official newsroom and access the full press release, multimedia assets and our latest news at the official United Newsroom.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan, urban and rural markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools, producing a significant competitive advantage. The platform realizes over a decade-long investment in virtual agent and brokerage technology services and is powered by a 2.6 million listings data warehouse, generating over 3 million monthly visitors and 30,000+ leads per year. Together, the United Real Estate Group supports more than 600 offices and 25,000 real estate and auction professionals across four continents. United Real Estate Group produced 90,000 transactions and $30.7 billion in sales volume in 2024. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 800,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.
To learn more about United Real Estate, brokerage succession planning, brokerage valuation and sale or franchising opportunities, visit GrowWithUnited.com. Agents interested in learning about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com.