Key Points
- Agent-first growth: MORE® scales while empowering agents with new income opportunities and support.
- National leverage: United’s network, tools and referral division elevate offerings overnight.
- New markets: Expansion includes Boise, ID, with plans to accelerate across the West
RISMedia’s Broker Spotlight features Oregon-based MORE® Realty, led by founders Denise and Paul Knighton, as they share why joining United Real Estate’s network was a game-changer.
With 900 agents across 12 offices serving Oregon, Washington, Nevada, New Mexico and Idaho, MORE® Realty is leveraging United’s national scale to expand faster while keeping its agent-first culture intact.
United’s buying power, Bullseye productivity platform and National Referral Network are just a few of the supports helping MORE® streamline operations, reduce expenses and empower agents to earn more — all while expanding to new markets — most recently, Boise, Idaho.
Read the full RISMedia Broker Spotlight on MORE® Realty — Joining United Yields MORE® for Oregon Brokerage
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry.
United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers.
United Real Estate operates in 35 states with 170 offices and more than 22,000 agents. The company produced over 73,000 transactions and $26.3 billion in sales volume in 2024.
Visit our official newsroom for the full press release and news:
United Newsroom.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, serving suburban, metro and rural markets.
Powered by the cloud-based Bullseye™ Platform, UREG offers cutting-edge technology, marketing and tools — backed by a decade of virtual brokerage innovation and a 2.6M listing data warehouse generating 3M+ monthly visitors and 30,000+ leads yearly.
UREG supports more than 600 offices and 25,000 professionals across four continents, producing 90,000 transactions and $30.7 billion in sales volume in 2024.
Learn more at UnitedRealEstate.com or
UnitedCountry.com.
For brokerage valuation, sale, franchising or succession info:
GrowWithUnited.com
For agent career opportunities:
JoinUnitedRealEstate.com
FAQs
Q: What makes MORE® Realty unique in its market?
MORE® Realty is Oregon’s largest independent brokerage, known for its agent-first culture and strong regional presence.
Q: How does United Real Estate support affiliated brokerages?
United provides national buying power, advanced technology through Bullseye, marketing resources, and a referral network to help brokerages scale efficiently.
Q: What technology tools are available to MORE® Realty agents now?
Agents gain access to Bullseye, including transaction management, marketing automation and lead generation tools.
Q: How does this partnership impact clients?
Clients benefit from wider service areas, streamlined processes and a national referral network.
Q: Where can I read the full Broker Spotlight feature?
Read it here.