United in the News: Bold Moves in a Shifting Market
Key points:
- United Real Estate aims to double its size in three years.
- Growth will come from Agent earnings, network expansion and strategic M&A.
- The company seeks well-run brokerages with strong leadership and culture.
- United is leveraging industry consolidation to strengthen its market position.
In a recent feature by Real Estate News, United Real Estate President Rick Haase shared the company’s ambitious vision to double its size within three years, underscoring United’s unwavering commitment to innovation and strategic growth—even amid market headwinds. The interview highlights United’s disciplined approach to identifying “the true gems” in the brokerage landscape: firms with strong leadership, integrity, and a winning trajectory.
“They don’t have to be number one or two or three,” Haase explained, “but they do have to be on a trajectory that suggests they’re winning—retaining agents, recruiting agents, and gaining ground.”
This candid conversation offers a behind-the-scenes look at how United is navigating the current consolidation moment with precision and purpose. From network affiliations, organic recruitment to mergers and acquisitions, the company’s growth strategy is rooted in long-term relationships and a deep understanding of what drives agent success.
Read the full interview to learn how United Real Estate is redefining brokerage growth and setting the pace for the industry: United’s bold growth goal: ‘We will double our size’ in 3 years
Frequently Asked Questions (FAQ)
What is United Real Estate’s growth goal?
United Real Estate plans to double its size within three years through strategic mergers, acquisitions, and organic growth initiatives.
How will United Real Estate achieve this growth?
The company is leveraging network affiliations, organic recruitment, and mergers and acquisitions to expand its footprint while maintaining a strong culture of integrity and servant leadership.
What makes United Real Estate’s approach unique?
United focuses on long-term relationships, agent success, and brokerage values rather than size alone. Every decision—from technology investments to partnerships—is designed to empower agents and clients.
What does United look for in potential brokerage partners?
United seeks brokerages with strong leadership, integrity, and a winning trajectory—those retaining and recruiting agents and gaining market share.
Why is United Real Estate focused on growth during a shifting market?
United views market shifts as opportunities to strengthen its network and deliver innovative solutions that help agents and clients thrive, even in challenging conditions.
